Innovating Business Presentation.

4 steps to develop a strategic plan


Every company needs to have a strategic plan to function; and it is that this allows you to reach your goals. 

1. Know the environment You have to start by knowing how the market and the world are doing. Thus, it will be necessary to take into account the current political situation in relation to how it may affect your business. Similarly, do the same with economic, social, technological, environmental and legal aspects. 
2. Define the Mission, Vision and corporate values It is true that the mission and vision of the company are aspects that may change from now to some time, however, corporate values are usually perennial. Regarding the mission and vision; the first responds to the company’s reason for being, while the second, where it aims to go.

3. Set goals and objectives

Let them know where they want to go with the company. In order to know if this is being achieved, goals must be created that are measurable, achievable, even if they are ambitious, and a deadline must be set for their development. The objectives of a company are drawn up taking into account the mission, vision and values of the company.

4. Carry out an internal analysis of the company

Just as the external factors that can affect the growth of the business have been evaluated, the same must be done with the internal factors. That way you can have a better understanding of the strengths and weaknesses of that, its resources, etc.



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